HOW TO FIND NICHE IN E COMMERCE
When it comes to E Commerce, it is the procedure of selling your products online. It is basically a phenomenon of purchase and sale of goods or services with respect to electric channels such as the internet. There are millions of entrepreneurs who have come up with niche in the world of commerce. Looking back into the history of E Commerce, it was first introduced in 1960 with respect to electronic data interchange (EDI) on the value added networks (VANs) .E Commerce has grown rapidly with the increased availability of the internet access and it has evolved over the years.So, when you have decided that E Commerce is the right business for you, you have actually decided on the right product niche! For many, one of the biggest hurdles is how to get started. You may come up with many beneficial ideas for couple of weeks or even months and then end up with nowhere. Without the too much over thinking of the research process you must come with good strategies and plans which can prove to be uplift in the E Commerce business. It is extremely necessary to come up with the right eCommerce business niche. So here we go and understand that what are the ways to find out the niche in the E Commerce.
- Creating an Excel Sheet
Designing an
excel sheet to keep intact the strategies in E Commerce is one of the major
thing. Online sales are a number game. Excel sheet can assist in E Commerce
business with various advantages:
1. With proper planning the data can be
sorted and filtered by just pressing the ENTER button. It can further be
converted into charts, graphs and clustered columns.
2. Data is consolidated into multiple
projects and brought into single platform.
3. Online data access has become easy
and the companies can easily access the information through mobile phones as
well as cloud.
Thus, when
it comes to the productivity of the business, making an excel sheet is one of
the most effective method to keep a hold over the E Commerce business in an
organized way.
- Keyword Volume Research - Google Keyword Planner
Keyword search volume refers to the volume or the amount of searches for a specific
keyword in a given time frame. This basically helps the marketers get a general
idea of the competitiveness of the search words and its overall volume. This
further helps the SEOs and the marketers to focus on the words which will
apparently allow traffic over the time. So the question arises in the mind is
that how to get keyword volume research .Google keyword Planner is a part of
the Adwords interface to conduct keyword research in the past. It is the most
useful tool and it helps in creating a keyword research in the past.
The average
monthly search volumes can be seen over a time. It is extremely important to
balance volume with the competitiveness. Which term has to be targeted first
depends on the individual’s business situation and goals. One of the most
important aspect is the Domain authority.
What is a
domain authority?
It is
basically a general SEO concept and hence the metric created by the friends
evaluates the strength of a website that can be calculated from 0-100
logarithmic scale. Thus higher the score, stronger is the website.
Which
keywords should I be targeting?
Since know
more about the domain authority we need to know that which keywords should be
targeted. So the keywords you are targeting should be relevant to the business
as a whole.Newer sites may want to target the keywords with lower domain
authority and less competitive words.
High Quality
Content
Irrespective
of its search volumes and competitiveness the content should be valuable and
useful. The high quality content is useful and has much of demand.
·
- Checking on the level of competition, what are the indicators of high competition
Every business has its own competitors and it is extremely
essential to understand their own strength and weaknesses. In order to achieve
success it is important that you identify them and understand how to gauge
their effectiveness online. There are various factors to take into account to
stride as a business.
1. Look up to the website of the
competitors
Check the competitor’s website and analyse how well it is
doing .What products are they offering and also the services. Also check
whether the website is simple designed or it is cluttered? Does it provide the
information you are looking for easily or not? All these variables will help
you to design a picture in your mind about Do’s and Don’ts and hence all of
these clues can give you the idea about how you can do better.
2. SEO
The competitor’s SEO strategy must be checked by their on
page keyword strategies and also the linking plans and strategies. The best
indicators of the strategy come from the looking up at the data that is visible
to the users. Also if the competitor has a blog, keep an eye on what articles are
mostly they focusing on? The likes and shares should also be checked on to keep
a track.All this will help you in providing and estimation that how well the
competitor’s keep up with their customers.
3. VISITING THEIR SOCIAL MEDIA PAGES
Visiting the social media pages of the competitors is a great
idea and by simply checking their Facebook pages, twitter, Instagram etc and
noting down their followers list, likes and shares will help to analyse their
demand and their knowledge can be molded and used accordingly in own business.
- Short listing the choices
It is very essential to short list the choices in the new E
commerce business. Hence the checklist should undergo all these factors:
1. You need to arrange and manage what the customers see
first.
2. The pages which includes all your E commerce products
3. Blogs and media pages to add the value
4. The customer’s shopping cart, checkout and wish list.
5. Last but not the least; follow up with customers because
knowing the demands of the customers and also their feedback is the utmost
priority in the E Commerce business.
Thus, all those people who are looking forward for growing
and bringing up the productivity in their E Commerce businesses need to understand
the market, product demand, their audiences, various strategies to enhance
traffic and also the estimation of their competitors which is utmost important.
E Commerce is one of the most budding business in recent days and is expected
to take up the fast pace in coming times! So grab the opportunity and success
will be in your way!
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